Service Design project using Design Thiinking processes to look into gaps in our customer feedback process, leading to several workstreams including a central customer voice platform which has engaged 300 customers in 6 months.
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Improved engagement of customers by improving the information architecture, redesigning the experience, and adding additional content to ensure users keep coming back.
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Aperture Data Studio is a versatile data management and quality platform used across various industries. In 2020, an Experian hackathon sparked the creation of a dashboard feature designed to streamline workflows for both data analysts and business consumers. The dashboard provided analysts with a centralized starting point and empowered business users with intuitive tools to visualize and assess data quality. By reducing the need for additional tools like Power BI, it offered executives a comprehensive, at-a-glance view of their data. Launched in 2021, the dashboard significantly enhanced the homepage experience, enabling users to explore their data more effectively. Its success has been widely recognized, driving improvements in overall data quality management.
View project"I have had the pleasure of working closely with Adrian as the Design Lead in our Data Quality business. He has been instrumental in developing our new consumer and client research approach, as well as in selecting the right technology to support our strategic objectives. His expertise in UX, design, and product management is exceptional, demonstrating not only technical proficiency but also a deep understanding of how design can drive business outcomes..."
Derek Garriock
Innovation Director
I worked with Derek at Experian
Luke Brand
Graduate Product Designer
Luke was my direct report
Tom Stinton
Director of Product Consultancy...
Tom was my line manager
I’ve successfully led design projects across a variety of sectors, including financial services, consumer goods, and data management.
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Active listening and understanding user perspectives are central to my work. I integrate these insights with business needs to clearly define problems. I advocate for making customer insights centralized and accessible to everyone involved in critical product and service decisions.
I believe in involving people in the design process, making them feel heard and connected to what we create. I excel in leading workshops where teams brainstorm, analyze, and decide together. My workshops are well-received, and I value using insights to guide a clear vision.
I have led small teams of designers and front-end developers in several organizations, approaching leadership much like solving design problems. Recognizing that people have complex lives, I ensure they feel heard during difficult moments. As a mental health advocate, I prioritize creating a psychologically safe environment, which is crucial for my team to thrive. When they feel supported, they can do their best work, learn from failures, and celebrate their achievements.
I’ve consistently integrated new technologies into my work, including Generative AI, which is transforming product experiences. At Experian, I've used AI both in products and to make my work more efficient, including competitor analysis, creating realistic prototypes, and summarizing customer research. I’m excited to shift from pixel-pushing to a focus on conversational design, and a renewed focus on understanding the customer.
Would love to hear from your and discuss about your project.
